Some things just don’t like to be measured. How can you quantify how cute your baby is, or scientifically determine how much you loveMonday Night Football? At first glance, “engagement” seems like one of those unmeasurable things. It’s a fuzzy concept to start, with none of the hard-line numbers that accompany ad campaigns or a PR blitz.
But in the same way you can chat with someone at a party and tell if he’s really listening (or scanning the room for someone more interesting), you can determine whether your audience is listening to you when you talk to them in social media.
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