quarta-feira, 18 de janeiro de 2012

Facebook Stats Analysis: Is Fan Page Growth Slowing?


Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Samsung, Chrysler, Verizon and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party. Follow him on Twitter @jtobin.
We saw as early as April and May of 2011 that Facebookitself had slowed its growth, but where did that leave brand pages?
The number of organizations creating fan pages hasn’t abated. And as 2010 ended, the average page in the top 50 branded Facebook fan pages had grown over the year by 377.3%. However, in 2011 the average page on that ranking grew only 75%. The trend could have profound implications on social media marketers working to grow — and leverage — fan bases.

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