Google
In the lounge at Google's Zeitgeist conference in Arizona, white “poofs” echoed the beanbags that its software engineers use.
Published: January 1, 2012
The search giant made its first push into advertising with a Super Bowl ad in 2010 about a young couple falling in love. But through last year it began a more focused national television campaign, as well as taking on other efforts, like hosting Google-themed conferences in an effort to represent its online brand in the offline world.Google, one of the biggest advertising companies in the world, has finally embraced advertising for itself.
“This past year has really been a remarkable transformation for Google,” said Peter Daboll, chief executive of Ace Metrix, a firm that evaluates TV and video ads.
Though Google is a household name, it needs to tell its story now for a few reasons. It needs new businesses like the Chrome browser and the Google Plus social network to succeed if it is going to find sources of revenue beyond search ads.
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